The role of artificial intelligence in enhancing employee performance through shrm and organizational creativity at abc bank yogyakarta area office

HIGHLIGHTS

• What: This study explores the role of Artificial Intelligence (AI) in mediating the effects of Sustainability Human Resource Management (SHRM) and Organizational Creativity on employee performance. By addressing these objectives, this research provides actionable insights for banks to optimize their HRM strategies, foster innovation, and effectively integrate AI technologies. Research Design and Approach A quantitative research design was chosen for this study as it enables the collection of measurable data, which can be analyzed statistically to test hypotheses and assess relationships between variables. The survey was distributed to 140 employees, and 129 responses were collected, resulting in . . .
  

   

  

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