Exploring cross-border e-commerce development strategies for chinese smes in the age of generative ai

HIGHLIGHTS

• What: Purpose: This study analyzes the current status of China`s e-commerce(CBeC) development outlines the challenges faced by China`s CBeC and Medium Enterprises(SMEs) and finally summarizes the development strategies of China`s CBeC SMEs in the era of intelligence(GAI) providing reference for the development of China`s CBeC SMEs. In light of GAI tools` widespread application and significant influence in the Chinese B2B CBeC marketing, this research aims to examine the current status and future trends of the industry in the GAI era.
• Who: Hassan Danial from the Department of . . .
  

   

  

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