Analysis of public interest factors in the jakarta selata region in the use of gopay as a digital payment

HIGHLIGHTS

  • What: This study is aimed at analyzing the interest of the community in the South Jakarta area in using GOPAY as a digital payment based on the Technology Acceptance Model (TAM). In this study data was obtained using a questionnaire in the form of a Google form and disseminated through WhatsApp and other social media networks such as Instagram as many as 150 Google forms have been filled. The results of this study show that Perception of Benefits Perception of Convenience User Attitude and Perception of Security partially have a positive effect on interest in using GOPAY . . .

     

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