HIGHLIGHTS
- What: The authors explore how AI-driven marketing strategies resonate with Gen Z and their ethical concerns about privacy. The study focuses on the Indian market analyzing how AI is influencing marketing strategies and reshaping the interaction between businesses and Gen Z consumers. This study seeks to understand how AI is transforming marketing, especially in India, and how it affects Gen Z`s consumer behaviour. The authors propose the emergence of "Generation AI," a future cohort of consumers whose lives will be deeply integrated with AI-driven decision-making.
- Who: Tanay Saxena from the Chandigarh . . .
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