Strategic approaches to university product marketing in the global market

HIGHLIGHTS

• What: The aim of this study is to offer practical and sustainable recommendations for advancing the university`s best local products in global markets II. Several lecturers from the Department of Development Economics actively contributed to the project, particularly in the area of marketing local university products.The project aimed to disseminate knowledge on effective marketing strategies to help develop the best local university products, specifically those produced from Aceh`s patchouli oil, to enable them to compete in global markets. Their presence enhanced the event by facilitating the exchange of ideas and experiences between academics and . . .
  

   

  

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