HIGHLIGHTS
- What: From the research conducted through questionnaires and analyzed descriptively, it can be concluded that Gen Z in using fashion products, in this case bag products, there are differences in choices in using either sling bags or tote bags.
- Who: -Favorites and colleagues from the Kalimantan, Indonesia have published the paper: Z`s Passion for in, in the Journal: (JOURNAL)
- How: After obtaining adjectives that are sufficiently representative of the desired product development a questionnaire is made again about examples of products that represent the adjectives that have been chosen by consumers.
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