SUMMARY
Chris Messina, a designer, was the first to use the hashtag on contemporary social media, especially on Twitter. In contrast, after the 60s, social movements became identified with counterculture, the search for "alternative" forms of social and cultural life. This research aims to analyze how communication using hashtags drives social movements by contextualizing hashtag activism on social media. To answer this question, a literature review of published journal Articles accompanied by hashtags was conducted to explore how social movements achieve their communication goals through hashtag activism.. Social movements in the digital era are characterized by movement without . . .
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