A study on the mechanisms influencing youth intermittent disengagement behavior on short video platformsbased on the moderating role of self-control ability

HIGHLIGHTS

• What: These complexities pose risks of perceived overload the user level leading to negative usage behaviors such as usage fatigue and intermittent Based the Stimulus-Organism-Response (S-O-R) theoretical framework this study constructs a model of the mechanisms influencing intermittent behaviors among young users Innovatively the study introduces the moderating role of self-control theory. The study proposes the following hypotheses: H1a: Perceived information overload has a positive impact on the occurrence of intermittent disengagement behavior.
• Who: Disengagement Behavior, on Short and Yuze, Zhang from the Renmin University of China, No, Zhongguancun Street . . .
  

   

  

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