HIGHLIGHTS
- What: This approach provides a deeper understanding of the impact of different factors on advertising effectiveness and user behavior, thereby proposing more targeted optimization strategies. To solve the shortcomings of this study, the future direction is proposed.
- Who: Tingxian Huang from the Chengyi College, Jimei University, Xiamen, China have published the research: Advertising Breaks the Privacy of WeChat Circle of Friends Analysis, in the : Proceedings of 3rd International Conference on Interdisciplinary Humanities and Communication Studies
- How: Using questionnaire survey and hot list comparison the study analyzed the impact of advertising on users` privacy . . .
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