HIGHLIGHTS
- What: This study explores the comparative effectiveness of compared to traditional The aim of this was to decrease the distinction between advertisements and content so that ads would have a stronger earned media attraction, thanks to the consumer tendency to value peer reviews over company advocacy .
- Who: Short-form advertisements et al. from the (UNIVERSITY) have published the Article: Investigating the Effectiveness of Short Form Media Advertisements Compared to Long Form Media, in the : Proceedings of the 3rd International Conference on Financial Technology and Business Analysis
- Future: Defined as the amount of new . . .
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