Optimizing online channels: exploring the interplay of e-commerce in customer journey of smartphone & gadget retail

HIGHLIGHTS

  • Who: DC from the The data that is collected is only limited to the review and rate that is done by consumers in the period of, July, the data taken and filtered by using the newest reviewFrom the data collection, Samsung Official Store is not included on process of data collection at Blibli due to Samsung Official Store on Blibli had a different business model which allowed them to not show the review and rate for their store on Blibli., July Period was chosen to be observed for Netnography Method due to it can cover regular and . . .

     

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