HIGHLIGHTS
- What: This essay is aimed at researching the marketing strategy and effect of sportswear brands based on Nike`s data.
- Who: Collaboration products et al. from the Beijing No, Highschool, Beijing, China have published the Article: Research on the Marketing Strategy and Effect of Sportswear Brand Co-branding with Entertainment Celebrities, in the : Proceedings of the 2nd International Conference on Management Research and Economic Development
SUMMARY
S passage concludes that co-branding can benefit the company by increasing demand, enhancing the product`s value, and enriching the brand`s connotations. Nike . . .
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