HIGHLIGHTS
- What: The aim of this study was to explore why Disneyland was able to recover quickly and what strategies it adopted. The research focuses exclusively on certain methods of marketing mix theory and fails to examine Shanghai Disneyland from alternative viewpoints.
- Who: Shanghai Disney and collaborators from the Faculty of Society Science and Law, University of Bristol, City of Bristol, TH, The United have published the paper: The Reasons on Rapid Recovery of Shanghai Disneyland, in the : Proceedings of the 2nd International Conference on Management Research and Economic Development of June/16,/2016
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