HIGHLIGHTS
- What: This study seeks to address the following questions: 1. This study provides theoretical insights and practical recommendations for leveraging symbolic systems in cobranded initiatives to achieve innovation and competitiveness.
- Who: Murad Sawalmeh from the College Design, China have published the Article: AL-KINDI CENTER FOR RESEARCH AND DEVELOPMENT | RESEARCH Article The Application of Semiotics in Cross-Boundary Cobranding for the Brand Identity Design of Luckin Coffee Guangdong ATV, in the Journal: (JOURNAL) of 02/Nov/2024
SUMMARY
As an emerging marketing tool, crossover cobranding breaks through the traditional brand design . . .
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