HIGHLIGHTS
- What: As a multinational brand entering an already very competitive market, Tims China has demonstrated a successful model for us.
- Who: Multinational, Brands and Jiaming, He from the School of Accounting, Zhejiang University of Finance and Economics, Hangzhou, China have published the Article: The Formation of Differentiation and Scale Patterns of Multinational Brands, in the : Proceedings of the 2nd International Conference on Management Research and Economic Development
SUMMARY
To achieve this goal, Tims China, as a foreign brand, is striving to enter the Chinese market and start the process of localization . . .
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