The impact of discount framing on purchase intention with brand reputation as a mediator: a study on shopee e-commerce

HIGHLIGHTS

• What: One of the main reasons marketplaces are so popular is the ease and convenience they offer for purchases, as evidenced by the increasing number of visitors to these platforms. For participant selection, this study employs a non-probability sampling technique, specifically purposive sampling, a method that involves the deliberate selection of individuals who meet predetermined criteria relevant to the research objectives (Sugiyono, 2017). By applying this purposive sampling approach, the study ensures that the respondents are not only relevant to the research focus but also possess the necessary characteristics to provide meaningful insights into the influence . . .
  

   

  

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