HIGHLIGHTS
- What: This study investigates the factors driving the virality of Olympic-related topics on Weibo focusing on the 2024 Paris Olympic Games. Through the analysis of variables such as topic length, keyword frequency, and sentiment, this study seeks to offer valuable takeaways for enhancing content visibility in the context of large-scale sporting events. By focusing on aspects like keyword choice, content type, emotional appeal, and the role of different content creators (e_g, official media, sports media, self-media), the research offers valuable information for those aiming to capture attention during major events like the Olympics. The . . .
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