Unveiling consumer behavior: the influence of price, value, and appearance on repurchase intentions with a halal perspective

HIGHLIGHTS

• What: This study aims to analyze the influence of and on with as a moderating variable among in the Special Region of Data collection was conducted using Google Forms to distribute the questionnaires. The authors propose: H1: Price Perception positively influences Repurchase Intention. By incorporating Halal Perception as a moderating variable, the authors seek to explore the nuanced ways in which cultural and religious factors influence consumer behavior in a predominantly Muslim community, research model as follow: 3. RESULT AND Discussion This study examines the direct effects of price perception, perceived value, and apperance perception on repurchase . . .
  

   

  

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